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Liang Zhili: China PCB in the steady development

How does this article come from this topic? China PCB how can we say that the steady development?
Yes, I read the 16th (2016) China’s electronic circuit industry list (common name China PCB hundred enterprises list) and participated in the fourth CPCA outstanding national brand enterprises after the selection, deeply in China PCB in the steady development, And will be able to become larger and stronger. Looking back over the past 2016, it was a challenging year. Performance in the weak demand, especially Tablet PC, high-end smart phone segmentation, this year the price competition for many companies to breathe, such as FPC (flexible board), IC carrier board, smart phone printed circuit board; Prices soaring, resulting in a sharp rise in the cost of CCL, the market and the supply chain is very anxious.
By the chairman of the board summary of the general situation in 2016 eight words “price, listing, smart manufacturing” is the first two words “price”. This led to a decline in global production of almost all countries in 2016, except for China. The global PCB has been declining for two consecutive years, – 3.7 percent in 2015 and -2.0 percent in 2016. Taiwan (-3.5%), Japan (-7.74%), South Korea (-6.10%), North America (-0.03%) are negative growth. China is an exception, in recent years (2013-2016) global PCB growth: 0.9%, 2.3%, 3.7%, -2.0%; and China 2013-2016 PCB growth figures are: 7.3%, 6.7%, 2.0%, 1.5% See Table 1 for details.

That is, although China’s PCB growth from double-digit into a single digit, to micro-growth, but the performance of China’s PCB is the world’s best in the country / region. China PCB share of the global output ratio, from 48.3% in 2015 rose to 50.0% in 2016, in short, half of the global PCB production in China. In recent years, the global electronics industry downturn in the overall situation, the Chinese PCB against the world trend is still growing, accounting for the proportion of the world is still expanding, indicating that the development of China’s PCB industry in the world counterparts is safe and healthy.
2,2016, China PCB in the global counterparts in the performance is the best. In 2016 16th China PCB hundred enterprises list, we compare with the previous year (2015), see the following facts.
2.1 China PCB, the scale becomes larger
2016 the largest domestic business income of more than 4 billion yuan. Shennan Circuit 2016 annual revenue of 4.6 billion (695 million US dollars), the world’s top 100 PCB enterprises rose from 29 to 21;
Revenue more than 3 billion yuan also has a King King Electronics (3.383 billion);
China (Hong Kong) has over 2 billion yuan has six: Eton Electronics (2.355 billion yuan), Zhuhai Founder (27.39 billion yuan), Xing Sen fast (2.94 billion yuan), Chongda circuit (2.246 billion yuan) Five technology (2.14 billion yuan), according to Lianda Group (2.501 billion yuan);
Revenue of 10-20 billion yuan of domestic enterprises have 12, such as Shantou ultrasound, wins Hong Technology, Guangdong World Yun, Bo Min Electronics, Oshikang, Kunshan Huaxin, deep circuit.
Mainland China to enter the world’s total number of PCB hundred enterprises (annual revenue of more than 100 million US dollars) in September 2016 published data is 35, accounting for the total number of 104 enterprises in the ratio of 1/3, is the world’s top 100 enterprises the largest number of countries The
China FPC enterprises, a few years ago is a short board, from 2016 hundred list to see, more than 1 billion yuan of domestic enterprises have two (Xiamen Hong 10.88 billion yuan, BYD 1.05 billion), there are a number of FPC business development The momentum is very fierce, revenue is close to 1 billion yuan, such as up to electronics, Ansett, Yuan Sheng, Nai electric, Xinyu jump and so on. (Indeed, we also see that Nippon Mektron, the world’s largest PCB company, earned $ 3.307 billion in revenue in 2016, compared with 4.8 times the gap with the largest domestic business revenue. In 1616 the 16th comprehensive PCB enterprise ranking, 137 billion yuan revenue 137 companies, an increase of 6 over the previous year, the total revenue of 16.426 billion yuan, up 1.56 trillion yuan over the previous year growth of 2.76%. Into the list of the 16th domestic-funded enterprises 87, the number of enterprises in the same list the same as last year, the total revenue of 62.07 billion yuan, compared with 54.703 billion yuan in 2015 increased by 13.47%. Domestic enterprises grow faster.

2.2 China PCB, the benefits better
Business is good, the key to see the sound and earn no money. According to the statistical analysis of the operating results of China’s PCBs on the Shanghai Stock Exchange, the Shenzhen Stock Exchange and the HKEx’s 27 listed companies, the net profit of more than 100 million yuan is 13, the leader is Shengyi Technology (748 million yuan) Eton Electronics (588 million yuan), Jing Wang Electronics (538 million), Chongda Technology (376 million), Jin’an State (341 million).
2016 PCB industry 27 listed companies average profit rate of 11.3%, of which 17 purely PCB enterprises, net profit margin averaged 5.6%, up 1.3% over the previous year. 2016 PCB listed companies earnings per share, the best companies are: Jing Wang (1.99 yuan / share), Dayton (1.19 yuan / share), Chongda (1.01 yuan / share), Kingboard Chemical (4.88 Hong Kong dollars ), Kingboard Laminates (HK $ 1.45 / share). (16.73%), Jing Wang (16.37%), World Shipping (16.19%), Shenghong (13.51%), the number of PCB enterprises with more than 10% net profit margin. In the PCB industry chain for the equipment or materials listed companies, the development of healthy and stable, net profit rate of ≥ 10% are: Industry Technology (12.1%), Jinan Guoji (11.2%), Han’s laser (10.8%), Materials (15.7%), bulk sensitization (11.0%), Kingboard Chemical (17.2%), Kingboard Laminates (28.0%). The world’s leading CCL Enterprise Health Technology revenue this year reached 8.538 billion yuan, an increase of 12.2%, net profit of 748.2 million yuan, net profit rate of 8.8%, really cattle! In my statistics of China’s PCB listed companies 27, 2016 operating loss of two enterprises, the largest loss of nearly 100 million yuan.
2.3 China PCB business, revenue ≥ 10% a lot
The 16th China PCB list enterprises (not the industrial chain), annual revenue growth of 10% of a total of 68, accounting for about 50%. Among them, the growth rate ≥ 50%, 4; growth rate ≥ 40%, 8, such as Shenghong Technology, Guangzhou Guanghe, Meizhou Huasheng, Jiangsu Di Feida, etc .; growth rate ≥ 30%, 18, The growth rate of ≥ 20%, a total of 18, such as Shennan Circuit, Chongda, Oshikang, Jing Wang, Guangdong Branch Xiang, Meizhou Branch Jie, four will be Fuji, Kunshan million and so on; growth rate ≥ 10%, 23, such as the Guangdong World Shipping, Bo Min Electronics, up to electronics, animal husbandry Taylor, Zhuhai Founder, sincere up, Shenzhen Fu, Xiamen Hongxin, Hangzhou new triple, And so on.
2.4 China PCB industry chain, in the qualitative change
The 16th output value of over 100 million yuan, in addition to PCB enterprises, CCL (CCL) 13 companies, 15 special materials, special equipment / equipment 9, 9 special chemicals, environmental protection 4, all list of enterprises The total number is 187.
CCL list enterprises, in addition to the mentioned mentioned Health and benefit technology, there are two revenue in the decline, the remaining 11 business revenue growth rate in the (4-12)% range, listed CCL corporate profits are still good. R & D investment increased, independent innovation capability, invented the utility patent soared, high-frequency high-speed, high Tg, ultra-thin, metal, green, communication 4G, 5G with a variety of special CCL products continue to emerge. Can be expected, not a few years, China is not only CCL power, high-end high-quality special copper-clad copper plate substrate will be able to replace imports, become the world CCL power.
Special materials, in a single segment of the domestic and international counterparts occupy the leading position of the product has a number of varieties. For example, dedicated to the copper anode for more than 20 years R & D and production of Foshan Cheng’an, revenue of 2.29 billion yuan, as the domestic and international copper anode subdivision of the Big Brother; specifically focus on PCB drill Shenzhen Jinzhou, revenue reached 6.84 Billion yuan, in the country is the boss, in the world is the youngest, youngest; focus on PCB ink listed company Shenzhen Rongda, revenue reached 310 million yuan, an increase of 11%, development potential and momentum are good; focus on PCB pad Plate Liu Xin Industrial, revenue 387 million yuan, an increase of 21.2%, Liu Xin determination in the scale, variety, quality of all aspects of domestic and foreign enterprises to become the leading enterprises.
Special chemicals, the leader is Guangdong Guanghua (including Guangdong Dongshuo), Shenzhen Baikal, Guangdong Hafu, Shenzhen is Tianwei, Shenzhen Shuo and so on. These enterprises in recent years, steady growth, R & D investment, and its products into the domestic and international PCB high-end customers increased year by year, vibrant in the forward development. For example, Guangdong Guanghua 2016 years, made two high-end PCB chemical technology identification, the experts concluded that the product reached or exceeded the international advanced level. Guangdong Guanghua PCB chemical revenue in 2016 to reach 613 million yuan, is listed companies, R & D investment, production facilities, laboratory construction and talent to attract both first-class, very unique, such enterprises become a well-known international PCB chemicals business is full of hope The
Special equipment / equipment, industry peers have seen, domestic high-end equipment / equipment, especially intelligent, digital PCB equipment / equipment, its level and quality are making great strides and rapid development. The most gratifying is that domestic high-end equipment / equipment in the alternative import, domestic and foreign well-known PCB enterprises recognized the order and use more and more. Such as laser drilling machine, laser cutting machine, CNC drilling machine, LDI (automatic laser imaging system), vertical continuous plating automatic line (VCP), automatic intelligent on-off detection, high-end characteristic impedance tester. (2016 annual revenue of 1.43 billion yuan, the growth rate of 26.3%), the universe group (revenue 620 million yuan, the growth rate of 10.9%), is the industry technology (revenue 6.0 (Figure), the main business of the market, 100 million yuan, an increase of 68.2%), Kunshan Dongwei (revenue 350 million yuan, the growth rate of 85.2%). Shenzhen Mason, Nanjing, Guangzhou, Guangzhou dragon and other business performance are quite good. From the above data, China’s PCB industry chain development momentum sound, the product in the upgrade, the quality of the upgrade, the effectiveness of the gradual emergence.

3, corporate brand is a good reason for the steady development of China’s PCB in recent years
“Brand is good, affordable, business development on the sound”, this makes sense. When we analyze China’s PCB environment at home and abroad not very good circumstances, still able to sound and healthy development, there is a deep connotation of the reasons.
3.1 corporate strategy vision – look at the world, revitalize the Chinese strategy, is the way to win.
Strategy, is to be in the business activities to create their own unique position. I participated in the end of June the end of the fourth CPCA outstanding national brand enterprise selection activities. Reporting enterprises 105, enterprises registered more than 10 years a total of 82, accounting for 82% of the total number of enterprises, of which more than 15 years 58, accounting for 55% of the total. A considerable number of enterprises are established in the eighties and nineties of last century. These companies, together with the high-speed development of registered companies in recent years, star enterprises, one from the date of the establishment, to shoulder the revitalization of China’s ambition, fighting in the very bitter and very challenging PCB manufacturing industry, quietly Year after year deep plowing secretly, insisted and then insisted, step by step forward, twenty or thirty years of accumulation formed today’s corporate brand, only today’s enduring. To give a few examples: Shantou ultrasound was established in March 1985, 32 years; Shennan circuit was established in July 1984, 33 years; Jing Wang Electronics was established in March 1995, 22 years; Anjie Li was established in April 1994, 23 Year-old into the prime of life; Jin Bazai set up in May 1997, 20 years; Guangdong Chengde 1987 set up, 30 years of history; Suzhou Airlines in January 1986 was established, 31 years; Kunshan Huaxin set up in June 1993, 24 years old; Hussein Electronics was established in April 1992 and worked in China for 25 years …….
3.2 enterprise core competitiveness – its own unique, difficult to imitate
Enterprises can be sustainable and sustainable development, the need for enterprises with core competitiveness. This is a long-term ability to take advantage of the enterprise, is unique to the enterprise stand the test of time, and competitors are difficult to imitate the technology and ability. Steady development and good efficiency of the enterprises tend to have this unique core competitiveness. (Shenzhen), the global service, a large number of domestic and foreign mother board (backplane) are concentrated to the Shennan and Hushi, the company has a large number of motherboards, Has become their unique advantage. Jing Wang Electronics to rigid multi-layer board as the basis, the lateral development of FPC and metal substrates, the formation of Jing Wang unique technical capabilities and advantages. Xing Sen fast and Chongda technology focus on the model and small batch PCB, multi-species, short delivery, good service, a world-renowned fast board model bones of the leading manufacturers. Thousands of years only for the PCB copper ball anode Foshan Chengan, “copper ball dream, with the Chinese dream”, a small product made a big business! China PCB enterprises to withstand the fierce domestic and international market competition in the wind and waves, and gradually become an internationally competitive leader in the field of subdivision, which is China’s PCB industry, one of the reasons for the enduring.
3.3 win customers and the market – good products, good quality
Business survival and development, there must be a good market demand for products; have a good product, must have a good quality system to run; today’s quality, that is tomorrow’s market; quality and service must meet customer needs and expectations. These quality concepts in the brand of enterprises have been deeply rooted. “PCB enterprises engage in quality, it is important to do, do not dry up, do not busy, catch delivery is more important than anything else,” this backward idea abandoned, “when the quality and cost of conflict, quality first; Period with the quality of the conflict, the quality of the first “quality awareness set up, the enterprise will really long lasting. The outstanding national enterprise brand selection, joined the “customer praise and provide the corresponding medal certificate” as an important part of the selection. We see that Shennan Circuit won the title of “Core Gold Supplier”, and was awarded the “Best Partner of the World” award.
Rockwell Colins “Best Supplier of the World” and “President’s Special Award”. It is “Gold Award Silver Award as a customer praise, Gold Cup Silver Cup as the reputation of customers!”, Shennan circuit brand good cattle ah!
China PCB enterprises in the quality assurance capabilities, in addition to access to UL certification, a large number of enterprises also received national or provincial standardization of good behavior enterprise title, the provincial brand-name products honor, well-known trademarks or well-known trademarks, The title of the government quality award. In the quality assurance system certification, many enterprises in addition to ISO-9001 and ISO-14001 system certification, but also access to aerospace defense management system, medical management system, the national. military standard system recognized